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Case study · SEO
How NorthPeak Roofing grew organic leads by 312% in nine months.
A Texas roofing contractor was invisible on Google for the searches that matter most. Here's how technical SEO, hyper-local landing pages and a steady review engine turned organic search into their number-one source of jobs.
+312%organic leads
47keywords in the top 3
9 monthsfrom kickoff to results
Client overview
A great roofer nobody could find.
NorthPeak Roofing is a family-owned residential roofing company serving the Dallas–Fort Worth metroplex. Their crews had a stellar reputation and a wall of happy referrals — but almost no visibility on Google outside their home suburb.
- Client
- NorthPeak Roofing
- Industry
- Residential roofing
- Location
- Dallas–Fort Worth, Texas, US
- Services
- SEO, local SEO, content
- Timeline
- 9 months
The challenge
Page three for every money keyword.
When NorthPeak came to us, their website ranked on page three or lower for high-value searches like “roof replacement Dallas” and “roofer near me”. Competitors with weaker reviews were winning the Maps pack in every surrounding city.
Paid leads during storm season were expensive and inconsistent, and the owners had no reliable way to see which marketing actually produced booked inspections.
What was holding them back
- A slow site that failed Core Web Vitals on mobile
- One generic “service areas” page for 40+ cities
- An under-optimized Google Business Profile with few recent reviews
- Duplicate and thin pages confusing search engines
- No call tracking, so leads couldn't be attributed
The strategy
Three pillars to own local search.
We focused on the searches that turn into booked inspections — and built the foundations Google needed to trust NorthPeak in every city they serve.
Local dominance
Build genuinely useful city pages and turn the Google Business Profile into a review and lead magnet.
Content & authority
Answer homeowners' real questions and earn links from local news, suppliers and community sites.
The execution
Nine months, step by step.
- 01
Month 1 – Fix the foundation
Rebuilt page templates for speed, consolidated duplicate pages, added schema markup and installed call tracking.
- 02
Months 2–3 – Go local
Launched 40 city landing pages with unique project photos, FAQs and reviews, and fully optimized the Google Business Profile.
- 03
Months 4–6 – Build authority
Published storm-damage and insurance-claim guides and earned links from local news and supplier partners.
- 04
Months 7–9 – Scale what works
Doubled down on top-converting pages and automated review requests after every completed job.
The results
Organic search became the #1 lead source.
+312%organic leadsmonth 9 vs. month 0
47keywords in the top 3including “roof replacement” terms
4.8★Google ratingfrom 180+ new reviews
Maps pack in 31 cities
Top-three Maps visibility across most of their service area, up from one suburb.
Passing Core Web Vitals
Mobile pages now load in under two seconds, reducing bounces from search.
Lower cost per job
With organic leads flowing, paid spend shifted to storm-season surges only.
What the client said
“Within eight months we went from page three to the top three for ‘roof replacement’ in every suburb we serve. The phones haven't stopped — we've had to hire two new crews.”
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