Google Ads management

Google Ads management that pays for itself.

Every click should earn its keep. Our PPC specialists build and run Google Ads campaigns that put you in front of buyers the moment they search — and relentlessly cut the spend that doesn't convert.

Get a Free PPC Audit View Pricing
Search, PMax & LSA Call & form tracking Weekly optimization
Why PPC fails

Most Google Ads accounts quietly waste a third of their budget.

Broad match keywords, missing negatives and broken tracking mean you're paying for clicks that were never going to become customers. We fix that — fast.

The problem

Your ad budget is leaking

  • Broad keywords burning budget on irrelevant searches
  • No conversion tracking, so Google optimizes for clicks instead of customers
  • Generic ads sending every visitor to your homepage
  • Set-and-forget campaigns nobody has touched in months
Our solution

Campaigns engineered for profit

  • Tightly themed keywords with aggressive negative-keyword management
  • Full call, form and offline-conversion tracking
  • Ad copy and landing pages matched to every search intent
  • Weekly bid, budget and search-term optimization
What's included

Full-service PPC management, start to scale.

Account audit & restructure

We find the waste in your current account and rebuild it for efficiency.

Keyword & intent research

High-intent keyword sets with negative lists built in from day one.

Ad copy & assets

Compelling, tested ad copy with every relevant sitelink, callout and image asset.

Landing page optimization

Conversion-focused pages that match the ad and close the deal.

Conversion tracking setup

Calls, forms, bookings and offline sales tracked through GA4 and Google Ads.

Performance Max & Shopping

Feed-driven campaigns for e-commerce and lead generation, set up properly.

Local Services Ads

Pay-per-lead ads with the Google verification badge for eligible businesses.

Remarketing

Win back visitors who didn't convert the first time.

Our PPC process

From wasted clicks to booked customers.

  1. 01

    Audit & tracking

    We audit your account and fix tracking so every lead is measured accurately.

  2. 02

    Build & launch

    Campaigns, ads and landing pages are built around profitable search intent.

  3. 03

    Optimize weekly

    Search terms, bids, budgets and ads are refined every single week.

  4. 04

    Scale the winners

    Budget moves into the campaigns proving the strongest return.

Results

More leads from the same budget.

-38%cost per leadaverage reduction after 90 days
2.7xmore conversionson the same ad spend
100%of leads trackedcalls, forms and bookings
Case study

FlowRight Plumbing: owning emergency searches

A Greater Manchester plumbing firm was paying for clicks from DIY searchers and job seekers. Call-only campaigns, ad scheduling around emergency hours and strict negative-keyword discipline filled their diary without raising spend.

Google AdsPlumbingUnited Kingdom
See More Results
-46%cost per lead
+118%inbound calls
9.4%conversion rate
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Google Ads FAQ

Your PPC questions, answered.

It depends on your market, typical cost per click and lead targets. We work backwards from the number of leads or sales you need, and our free audit includes a recommended starting budget for your industry and area.

Well-built campaigns usually start producing leads within the first week or two. The first 30 to 60 days are a learning period where we gather data and optimize aggressively, so cost per lead typically improves month over month.

Yes. Your ad spend is billed by Google directly to your payment method, separate from our management fee, and the account stays in your business's name so you always have full access to your data.

Local Services Ads appear above regular search ads for eligible businesses such as plumbers, roofers and other home services. You pay per lead rather than per click, and the Google verification badge builds instant trust. We handle verification, setup and lead management.

Absolutely. We start with a detailed audit, keep what is working, and restructure the rest without losing your account history or learning data.

Ready when you are

Stop paying for clicks that don't convert.

Get a free Google Ads audit and see exactly where your budget is leaking — and how to fix it.

Claim My Free Audit Talk to a Strategist

No contracts to sign. Response within one business day.